hands-on ~
Fire Loven Pizza Co. · Rockwall, TexasTony Tovar
Get connected first
Wi-Fi
Network
FIRELVNPIZZA
Password
FIRELVNPIZZA
Get on the Wi-Fi now. We start hands-on in a few minutes.
YOUR WORKSHOP SLIDES
Type this into your browser:
slides.tonytovar.comSave the link for the exercises and resources.
Our Local Partner
Meet Tony Hernandez
Owner, Fire Loven Pizza Co.
For 3+ years, his family-run kitchen has brought wood-fired Neapolitan pizza to Rockwall, from his restaurant to events of every size.
15,000+
pizzas served
25,000+
guests fed
4.8★
110 Google reviews
Tony Hernandez is hosting us today at Fire Loven Pizza Co., our home for the day in Rockwall.
BEFORE WE BEGIN
We're glad you're building with us today.
COMING SOON
COMING SOONYou're Batch 1, the first AI CEOs workshop in the US. Thank you for choosing to spend this day learning and building with us.
WE APPRECIATE YOU
Small-group VIP sessions and our Inner Circle membership are on the way. Want in early? Ask Tony after the workshop.
ASK US AFTER THE WORKSHOP
BEFORE WE BEGIN
We're glad you're building with us today.
Thank you for choosing to spend this day learning and building with us.
WE APPRECIATE YOU
Your ticket includes a one-hour VIP group Q&A with Tony, 3:00 to 4:00 PM.
STAY AFTER THE WORKSHOP
Thank you for joining us again. We love building with you.
GREAT TO HAVE YOU BACK
Today's Schedule
Get on the Wi-Fi. Open Claude.
Hands-on. Build a real website and a simple automation from scratch.
Short break. Quick questions with Tony.
Your own business problem, with guidance.
Our membership is on the way. Ask us about it after the workshop.
Drinks and networking.
Not running yet. Ask Tony after the workshop to hear when it starts.
AI CEOs Workshop · Rockwall, Texas
Our first batch in the US. Thirteen batches came before you in Thailand.
500+ business owners trained in person. 10,000+ coached online.
NOW IT'S YOUR TURN
AI news · September 22 · Claude Opus 5.5
How smart
Same level
Cost of a typical task
40% cheaper
Anthropic reports these improvements. Opus 5.5 announcement
AI news · last 3 weeks
Oct 7 · Haiku 5.5
75% cheaper to run
Anthropic's fastest model yet, built for high-volume jobs.
Sep 28 · Sonnet 5.5
30%+ faster
And up to 30% cheaper per task than Sonnet 5.
What it means for you: start with one job you repeat every week.
Anthropic announcements: release notes, Haiku 5.5, Sonnet 5.5. Savings vary by task.
AI news · October 8, 2026 · Claude Dashboards (beta)
"Make a dashboard of our ride data" → a live dashboard that stays up to date with your data. Paid plans.
Same day: Claude Docs, Slides & Design are out of beta, on every plan including Free.
Screenshot: Anthropic, Dashboards and Motion announcement.
AI news · October 8, 2026 · Claude Motion (beta)
Real animated video, made by Claude, export as MP4. No AI-generated people. Team and Enterprise plans.
Video: Anthropic, Dashboards and Motion launch film.
Act 1 · The shift
What changes when getting work done becomes cheap?
Before
More work = more people
Now
1 person + AI = entire departments
One person with AI can now do the work of entire departments.
Act 1 · The bigger picture
Extra growth added to the world economy each year, per technology wave
Source: ARK Invest, Big Ideas, estimated economic impact of general purpose technologies. Wave heights are approximate; the AI wave is ARK's forecast.
Signal 01 · Adoption speed
How long it took to reach 100 million users
Sources: Meta; UBS/Similarweb via Reuters; OpenAI, 2026
Signal 02 · Work
Your workday, now
jobs done by AI.You are the CEO.
Signal 03 · Business
expect AI to transform their business
plan to speed up task automation
expect fewer staff as AI gets more capable
Source: World Economic Forum, Future of Jobs Report 2025
Signal 04 · Next 12 months
People were asked: “Will AI do more of your work in the next 12 months?”
0 out of 10 said yes.
And more than 1 in 3 expect AI to do most or nearly all of their work.
It is happening next year. The people who start now get ahead.
Source: Anthropic Economic Index, June 2026
The shift
Chatbot
Ask a question → get text
You still do the work.
Agent
Give a goal → it gets done
The work comes back done.
The shift · Watch an AI agent work
Your goal
Makes a plan
Opens the browser
Invoices · October
Does the math
Sends the emails
Reports back
Done. 3 customers owe $8,450. Each got a friendly reminder.
Strategic implication
These are the assets AI amplifies.
The consequence
Company A
Hires a person for every new task
Headcount 0 people · cost goes up every time
Company B
Builds reusable AI workflows
Headcount 1 person · output goes up every time
One scales headcount. The other scales capability.
Your new role
You do not need to become the best prompt writer.
Today
“Follow up with every new lead”
You set the goal. The system handles the execution.
Now it's your turn
Introduce yourself.
Your name
What you do
What you hope to learn here
Stand up. Mic up. Keep it tight.
At the end of today
Everyone who finishes today gets a certificate, so you can add it to LinkedIn if you want.
The certificate on the right is an example.
CERTIFICATE OF COMPLETION
AI CEOs Workshop
This certifies that
Your Name
attended and completed the AI CEOs Workshop, a 5-hour hands-on training held on November 21, 2026 in Rockwall, Texas.
Tony Tovar
Tony TovarLead Instructor, AI CEOs
Issued by Digital Mastery, LLC
CERTIFICATE IDAIC-RWL-0001
Real Claude use case
Potential saving $1,000+ per month
Before · Raw take, no edits
▶ Click to play the original
After · Finished reel
▶ Click to play the result
Example workflow · Creative EXAMPLE
1One image
Start with one character image: a drawing, a photo or an AI image.
2Claude plans the shots
Wide. The dragon on a cliff at dusk, wings folding in.
Close-up. One eye opens, firelight on the scales.
The dragon leaps; the camera follows it into the clouds.
It writes the story, the shot list and the prompt for every shot.
3A video tool animates it
Paste each prompt into an image-to-video tool like OpenArt or Runway.
4The scene
Claude puts the order, timing and music notes together into a 10-second scene.
Ready for a product teaser, a story reel or a short film.
Example workflow. Claude does the planning and writing; the moving images come from a separate image-to-video tool.
Example workflow · Lead capture MADE-UP BUSINESS
1The form
A visitor to Lakeview Kitchen & Bath answers 3 questions.
2Claude qualifies
LEAD SCORE
HOT LEAD
Checks the answers against your rules and scores the lead.
3Lands in Gmail
Gmail · Inbox
New HOT lead: kitchen remodel, $25k–$40k, within 3 months
Sarah M. · (972) 555-0148 · just now
A clean summary and a drafted reply, waiting for you.
4You call
The only step that needs you.
Example only: Lakeview Kitchen & Bath is a made-up business. Built with a web form, Claude and the Gmail connector.
Pair up
5-minute build sprint
Work with your partner. Keep it simple enough to explain in one sentence.
Before time runs out
Be ready to share your answer.
Ready when you are
How you work with Claude
Cowork
Do this for me
Ask, think it through, then hand over the whole task.
Answers · drafts · files · research · apps · recurring work
Claude Code
Build this for me
Create working systems that keep running.
Websites · tools · integrations · automation
Cowork = delegation | Code = construction
First exercise · Step 1 of 2
New
Projects
Artifacts
Scheduled
Design
Customize
More
Pinned
Recents
YYour name · Pro
What shall we think through?
Projects
New projectProjects
New projectCreate a project
What are you working on?
What are you trying to achieve?
Context optional
Add contextProjects / My Bakery Business
My Bakery Business
Add folder
Sonnet 5.5 Medium Manual
Claude references the same knowledge every time you talk to it in this project.
InstructionsAdd
ContextAdd
MemoryView
ScheduledAdd
Private
Projects / My Bakery Business
My Bakery Business
Add folder
Sonnet 5.5 Medium Manual
Claude references the same knowledge every time you talk to it in this project.
InstructionsAdd
ContextAdd
MemoryView
ScheduledAdd
Private
Set project instructions
Provide Claude with relevant instructions and information for sessions within My Bakery Business. This will work alongside your profile instructions and the selected style in a session.
Projects / My Bakery Business
My Bakery Business
Add folder
Sonnet 5.5 Medium Manual
Claude references the same knowledge every time you talk to it in this project.
InstructionsAdd
ContextAdd
MemoryView
ScheduledAdd
Private
First exercise · Step 2 of 2
New
Projects
Artifacts
Scheduled
Design
Customize
More
Pinned
Recents
YYour name · Pro
Projects / My Bakery Business
My Bakery Business
Add folder
Sonnet 5.5 Medium Manual
Claude references the same knowledge every time you talk to it in this project.
InstructionsAdd
ContextAdd
MemoryView
ScheduledAdd
Private
Projects / My Bakery Business
My Bakery Business
Add folder
Sonnet 5.5 Medium Manual
Claude references the same knowledge every time you talk to it in this project.
InstructionsAdd
ContextAdd
MemoryView
ScheduledAdd
Private
Upload from device
Add text content
Your connected apps
Files
Folder
Projects / My Bakery Business
My Bakery Business
Add folder
Sonnet 5.5 Medium Manual
Claude references the same knowledge every time you talk to it in this project.
InstructionsAdd
ContextAdd
MemoryView
ScheduledAdd
Private
Open
Downloads
Desktop
Documents
invoice-september.pdf
AI-CEO-CONTEXT.md
menu-photo.jpg
price-list.xlsx
Projects / My Bakery Business
My Bakery Business
Add folder
Sonnet 5.5 Medium Manual
Claude references the same knowledge every time you talk to it in this project.
InstructionsAdd
ContextAdd
MemoryView
ScheduledAdd
Private
Projects / My Bakery Business
My Bakery Business
Add folder
Sonnet 5.5 Medium Manual
Claude references the same knowledge every time you talk to it in this project.
InstructionsAdd
ContextAdd
MemoryView
ScheduledAdd
Private
Projects / My Bakery Business / New session
Here is what I understand about your business:
No file? Open ai-ceo-context-builder.ywest.chatgpt.site (6 minutes), or type 5 lines about your business into Instructions.
5 minutes · Your business Project
Follow steps 1-6. Ask the room for help if you get stuck.
Before time runs out
Be ready to read your 3 tasks out loud.
Ready when you are
Before we go further · AI safety
5 habits that keep your business safe.
AI safety · Your questions answered
"But is it safe?"
Easy trick
Add these words to the end:
in an interactive way
Claude builds something you can play with. Not just text.
Profit per month
Total profit over 12 months:
Your turn
Open Claude. Type "Show me..."
End with "in an interactive way". Then make it yours.
📈 "Show me how my profit changes when I raise my prices, in an interactive way"
🎯 "Show me my sales funnel from ad click to paying customer, in an interactive way"
🧾 "Show me where my money goes each month: rent $4k, staff $12k, ads $2k, software $500, in an interactive way"
⏱ "Show me how many hours a week I save if AI does my 3 most repeated tasks, in an interactive way"
💰 "Show me how $10,000 grows at 7% a year for 20 years, in an interactive way"
📅 "Show me a 12-week plan to launch my next product, in an interactive way"
Pick one, or write your own. You have 3 minutes. Use a laptop: visuals don't show in the phone app. Only got text? Reply "Make it interactive."
Take a Few Minutes
Keep asking Claude to show you. Try different prompts.
Ask Claude to show you something about YOUR business.
5 minutes · Show me
Use a laptop, not the phone app. Only got text? Reply “Make it interactive.”
Before time runs out
Show your neighbour your best visual.
Ready when you are
Still Level 1
3 More Moves to Know Claude
Quick wins that make every future chat better.
Your turn · Memory
New
Projects
Artifacts
Scheduled
Design
Customize
More
Pinned
Recents
YYour name · Pro
What shall we think through?
you@yourbusiness.com
Settings Ctrl+Shift+,
Usage
Language
Get help
View all plans
Get apps and extensions
Log out
Settings
General
Account
Privacy
Billing
Usage
Capabilities
Memory
Design systems
Reflect
Time and focus
Claude Code
Claude in Chrome
Customize
Skills
Connectors
Appearance
Memory
You
Your turn · Claude Design
What do you want to build? Tap one
5 minutes · Memory + Design
Memory first. Claude Design is a bonus (Pro plan or higher).
Before time runs out
Who got a post that sounds like them?
Ready when you are
🍴
Lunch Break
Enjoy your meal. We'll start again at 1:00.
Feel free to keep playing with Claude while you eat.
🙋
Quick Q&A
Questions about anything so far?
Know your controls
New
Projects
Artifacts
Scheduled
Design
Customize
More
Pinned
Recents
YYour name · Pro
What shall we think through?
Hardest jobs. Uses the most.Fable 5.1For your toughest challenges
Complex, many steps.Opus 5.5For complex work and everyday tasks
Start here for everyday work.Sonnet 5.5Most efficient for simpler tasks
Quick, simple answers.Haiku 5.5Fastest for quick answers
EffortMedium
More models
Higher effort means more thorough responses, but takes longer and uses your limits faster.
Quick fixes and simple questions.Low
Most work. Start here.Medium Recommended
Plans, analysis, tricky writing.High
Big jobs with many steps.Extra
Hardest problems only. Uses 5× more.Max 5× or more usage
Permission mode
New tasks, money, customers. Safest.ManualClaude asks before using new tools or opening new sites.
Tasks that already work well.AutoClaude runs on its own and pauses to ask if anything looks unsafe.
Claude Code · New session
Permissions · this session
Makes a plan first. Changes nothing until you say yes.PlanCreate a plan before making changes
Edits files without asking. Use when you trust the plan.Accept editsAutomatically accept all file edits
Claude decides when to ask. Everyday building.AutoClaude handles permission decisions
Never asks. Experts only, on a test project.Bypass permissionsNever asks (Claude Code on your computer)
Which Claude for which job?
Sonnet 5.5
The car · everyday
Emails, summaries, documents, slides and spreadsheets.
Opus 5.5
The van · complex work
Analysis, automation, building tools. Jobs with many steps.
Fable 5.1
The crane · biggest jobs
Hard thinking and long projects with many stages.
Not sure? Start with Sonnet 5.5. Too hard for it? Move up to Opus 5.5.
Speed from Anthropic's model guide (fast, moderate, slower). Cost dots follow Anthropic's published prices: about 1x, 2x and 5x. Performance: Fable 5.1 is Anthropic's model for the hardest work, Opus 5.5 matches it on most work, and Sonnet 5.5 comes close to Opus on many tests. Models overview ↗
Effort
Low
Quick replies, fixing a sentence, simple questions.
MediumRecommended
Most work: emails, posts, documents, summaries.
High
Plans, analysis, tricky writing, numbers.
Extra
Big tasks with many steps.
Max5×+ usage
Only the hardest problems. Uses 5× or more.
Permissions
Claude Code
Plan
Makes a plan first. Changes nothing until you say yes.
Use it forBig changes. When you are learning.
Cowork (chat)
Manual
Asks before using new tools or opening new sites.
Use it forNew tasks, your accounts, money, customers.
Claude Code
Accept edits
Edits files without asking. Still checks with you on other things.
Use it forYou trust the plan and want speed.
Cowork + Code
Auto
Runs on its own. Pauses to ask if anything looks unsafe.
Use it forTasks you have done before. Research.
Claude Code
Bypass permissions
Never asks. Does everything.
Use it forExperts only, on a test project. Never with real customer data.
Usage limits
5-hour session
Refills 5 hours after you starte.g. start 8pm, refills 1am
This week
Refills on your own dayExample: Thursday 10pm. Yours may differ.
What burns fuel fastest
Make it last
Current sessionResets at 1:00 AM37% used
This weekResets Thursday 10:00 PM35% used
Connectors
It reads and acts in your real tools, not just chat.
Gmail
Canva
Google Calendar
Notion
Google Drive
HubSpot
Microsoft 365
Slack
Watch first · Connect Gmail
New
Projects
Artifacts
Scheduled
Design
Customize
More
Pinned
Recents
YYour name · Pro
What shall we think through?
you@yourbusiness.com
Settings Ctrl+Shift+,
Usage
Language
Get help
View all plans
Get apps and extensions
Log out
Settings
General
Account
Privacy
Billing
Usage
Capabilities
Memory
Design systems
Reflect
Time and focus
Claude Code
Claude in Chrome
Customize
Skills
Connectors
Plugins
Appearance
Connectors
YoursDiscover
SearchAddYour connected apps show up here.
Top connectors 6348Show all →
Sign in
Allow Claude to access your Gmail
you@yourbusiness.com
Once it is connected
Stay safe
Claude asks first
Before it sends, posts or deletes, it asks you.
Send this email to Paige?
DenyAllowRemove it anytime
Settings › Connectors › Yours. One app, gone.
Start with reading
Ask it to find and sum up first. Send and post later.
Find, sum up, draft Today
Send, post, delete Later
Today: keep permission on Manual.
5 minutes · Connectors
Click +, then Allow. Then paste a prompt from the cards.
Before time runs out
Show your neighbour what Claude did.
Ready when you are
Cowork power moves
Not answers. Finished files. Watch me do each one, then you pick one.
Use case 1 of 8 · Sales
New lead4
$32,200
Contacted3
$9,400
Proposal3
$53,200$19,200
Negotiating2
$10,800
Won2
$2,520$36,520
Lost1
$2,200
Use case 2 of 8 · Numbers
Total sales
$17,440January to MarchBest month
March$6,860 in salesStill unpaid
$4,3606 customers owe youSales by month +33%
Sales by type
3 ways to grow
Repeat the March promo
Sell more monthly plans
Chase $4,360 unpaid
Use case 3 of 8 · Admin
Invoices read
8/8Typed by hand: 0
Mistakes: 0
INVOICE
Fresh Harvest$3,420INVOICE
Kitchen Pro$4,673INVOICE
Bright Pixel$3,530INVOICE
Peak Coffee$1,056INVOICE
Bayside Marine$2,940INVOICE
Silk & Thread$2,376INVOICE
Northstar Tech$3,420INVOICE
Green Garden$3,3908 invoices · total
$24,805Still unpaid
$9,8903 to chaseUse case 4 of 8 · Marketing
214 Main Street · Open 7am to 9pm
★★★★★ Loved by 5,000 followers
See the menuWorks on a phone too
Use case 5 of 8 · Sales
Price quote
2 weeks50% to startReply YES to begin
Basic
$750Standard
$1,400Premium
$2,250Use case 6 of 8 · Customers
30 reviews read
"Best mango sticky rice in town!"
Love"Waited 25 minutes at lunch."
Fix"Staff are so friendly."
Love"Wi-Fi kept dropping."
Fix+ 26 more
Customers love
Fix first
Use case 7 of 8 · Team
Use case 8 of 8 · Admin
Before · Downloads
Receipts2 files
Contracts2 files
Tax2 files
Marketing2 files
Your turn · Pick one
1Copy the prompt2New chat. Click + to add the file3Paste. Press Enter.
Take a few minutes
Who wants to show the room?
5 minutes · Cowork builds
Any of the 8. Download it and open it.
Before time runs out
Who wants to show their screen?
Ready when you are
Content Creation
Create Viral Content
with Proven Frameworks
Most people ask AI to "write a post" and get generic garbage.
We're going to give it a proven framework and get gold.
Why Most AI Content Fails
Your Secret Weapon
12 Viral Script Frameworks
Download this PDF. Upload it to Claude. Ask it to pick the right framework for your business and write you a script.
Save this. You'll use it every time you create content.
Let's Try Together
🎬 Create Your Viral Script
Step 1: Upload the PDF
Open Cowork. Attach the Scripting Frameworks PDF you just downloaded.
Claude will analyze all 12 frameworks and pick the best one for YOUR business.
Take a Few Minutes
Wait for your script. Read it. Ask Claude to tweak the tone or make another version.
Try: "Make it more casual" or "Write a second version using the PAS framework"
5 minutes · Viral scripts
Ask Claude to tweak the tone, or write a second version with another framework.
Before time runs out
Be ready to read your hook out loud.
Ready when you are
🙋
Open Q&A
Ask me anything about what we covered today.
The Big Picture
What You Built Today
Interactive visuals from a simple prompt
Real files, charts, websites, newsletters
Gmail, Canva, Notion, Drive and more
Viral scripts from proven frameworks
One Claude subscription. No developer needed.
Take this home
What to do on Monday.
One task. Every week. That's how the time savings add up.
Thank you.
Now go build something that makes money.
Tony Tovar · AI CEOs